Nintendo Sues Genki Over Switch 2

05/04/2025 Gaming Accessories

Gaming accessory maker Genki is facing a lawsuit from Nintendo. The lawsuit alleges trademark infringement, unfair competition, and false advertising related to Genki's marketing of accessories for the upcoming Nintendo Switch 2.

The Controversy

The legal battle began after Genki showcased mockups of the Switch 2 and accessories at CES in January 2025. Videos went viral, leading to confusion about whether Genki had legitimate access to the unreleased console. Genki's statements about its access to the Switch 2 were deemed inconsistent by Nintendo, who maintains it didn't provide Genki with any pre-release hardware or information.

Nintendo's Response

Nintendo argues that Genki's actions capitalized on the public anticipation surrounding the Switch 2. They pointed to Genki's marketing materials, including a tweet depicting its CEO infiltrating Nintendo's headquarters, as attempts to create a false association. Furthermore, the timing of Genki's own "Genki Direct" presentation, scheduled on the same day as Nintendo's official Switch 2 reveal, is another point of contention.

Genki's Response

Genki has acknowledged the lawsuit, stating they are taking it seriously and working with legal counsel. They reiterate their commitment to creating innovative gaming accessories. Interestingly, court documents reveal that Nintendo started development on the Switch 2 shortly after the original Switch's launch.

The legal dispute highlights the challenges companies face in managing anticipation for new products, especially in the fast-paced world of video games. The outcome will undoubtedly set a precedent for future marketing practices in the industry.